Nepali fashion industry is infant —gradually adopting authentic fashionable textile. People are ordering branded products like Gucci, Armani and other internationally acclaimed brands. This is a good news for the fashion industry. However, in-depth, our money is going out of the country, which affects Nepal’s economy.
So, the question is, can Nepal become independent in the fashion realm? For the moment, it is ‘Mission Possible.’ A country widely known for trekking and mountain climbing can hardly manufacture
quality and stylish product. It is still insecure to invest in the fashion industry. Moreover, even the natives barely trust the local products. They are skeptical while purchasing Nepali brands in term of style and quality.
Amidst such unfavorable situation, Ashutosh Aggarwal, the CEO of The Regal Inc—a branded outlet, is taking a risk. Commencing operation two months ago at Durbar Marg, the outlet's main goal is to uplift the fashion industry of Nepal, mainly the quality and style.
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Aggarwal said “People only come to Nepal for vacation and trekking. So, our plan is to increase the tourist in terms of fashion and making Nepal a hub for the fashion.”
“People visit Delhi, Mumbai and Kolkata for shopping, especially for marriage ceremonies. Even my cousin travelled to India to shop for the marriage, though I already have the Natraj Boutique in Nepal," he said.
“Although Nepal has the finest fashion industry in terms of quality and style, people do not trust. So, if the locals and Nepali abroad start to believe, our fashion industry will surely be booming,” he added.
Apart, the outlet is also focusing on authenticity, accountability, accessibility, and affordability of outfits. The outlet is a registered trademark and a franchise under Tag International Pvt Ltd which deals with eight brands in total.
GB Brummell: A brand for the real gentleman
GB Brummell, a men’s fashion brand based in Nepal is owned by The Regal Inc. It is selling genuine and stylish products and men’s outfits from top to bottom. As the tagline says, “Be the Gentleman”, you will completely become gentleman after attiring its products. You can find shoes, trousers, sunglass, wrist watches and many more. The products are imported from abroad but designed in Nepal.
Bespoke Suiting
Mangsir (mid-November according to the English calendar) is the wedding month. People are looking for appropriate wedding attire to look stylish. They are shopping from branded shops abroad.
What if they can get the classic and customize-- a bespoke suit, in their homeland? The outlet is selling the ‘Classic Suit’—a century-old attire designed by skilled craftsman. They are dealing with the branded clothing brands including Loro Piana, Vitale Barberis Canonico (VBC), Fratelli Tallia Di Delfino, Dormeuil, Lanificio Cerruti and Ermenegildo Zegna. These are brands which manufactures suits for renowned brands like Gucci, Dunhill, YSL, Tom Ford and many others.
Cosmetics: The Man Company
Who says only women need a make and cosmetic kits. Even men are equally given importance regarding fashion for grooving themselves. Therefore, The Regal Inc is distributing and importing men’s cosmetic products from The Man Company (TMC), India. They are selling grooming products for men, like beard oil, shave gels, fragrances, shampoos, soap bars, deodorants and many more.
GBB Multi-Purpose Jacket
Winter is already at our door. As the temperature plummets, you can see people in bulky outfits. Things have changed. People not only want to feel warm, they also want to look stylish during the cold season. Thus, it’s a hectic task to choose an appropriate outfit for winter.
Acknowledging the problem, The Regal Inc decided to launch the GBB multi-purpose jackets. The jacket is flexible and crease-proof, using modern fabrication. The jackets are also resistant to wrinkles, stains, and sweat. The best part is; you can design your own jacket: both formal and informal.
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