header banner
My City, Entertainment

Kylie invites politics-weary Brits to 'call on your friends in Australia'

Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.
By Reuters

Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.


Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit and its first December election in almost a century.


“We can turn off the news, you can kick off your shoes,” Minogue sings in the advertisement.


Related story

Govt invites bids for importing 19,000 tons of sugar from India


It first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million ($10 million) Tourism Australia campaign - the largest investment the organization has made in Britain in more than a decade.


Minogue is joined in the campaign, called “Matesong”, by several fellow Australian celebrities who are well known in Britain, including comedian Adam Hills and former cricketer Shane Warne.


While not referring directly to Brexit, the advertisement mentions a “tough and confusing” year, with Hills saying “negotiating tricky trade deals is a shocker”, and Minogue suggesting a cute quokka is good distraction.


Quokkas are a small marsupial found in only a few parts of Australia that are known for their friendly and inquisitive nature.


The ad shows beautiful Australian beaches and stunning scenery, a sharp contrast to pictures appearing in news bulletins around the world this month of ferocious bushfires sweeping parts of Australia.


The country has been gripped by severe drought and a bushfire season that has been both earlier and more intense than usual.


There is no immediate data available on whether the fires, which have devastated wildlife in some areas, have been putting off tourists.

See more on: politics-weary
Related Stories
POLITICS

Australian ambassador Volk pays farewell call on N...

POLITICS

CC invites applications for National Inclusion Com...

ECONOMY

Sajha Yatayat invites fresh applications for CEO p...

POLITICS

Australian ambassador pays courtesy call on Presid...

SOCIETY

TU invites fresh application for the post of Vice-...

Trending

Top Videos

Bold Preety willing to fight for her musical career

Awareness among people on heart diseases has improved in Nepal’

Print still remains the numbers of one platform

Bringing home a gold medal is on my bucket

What is Nepal's roadmap to sage child rights